Share
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Share allows you to view statistics and track the results from campaigns you've published via Twitter. You can also measure and compare your tweeted campaign reach to see how far your message has spread once shared. Full results are available for campaigns sent after 7th October.
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Selecting Your Account & Wordpress
On the first page, after clicking Share, you will see the following box. Please note: If you only have one account it will take you directly to the Twitter dashboard.
Here, you can select the Twitter account your campaign is linked to and the drop box also allows you to add a new account.
You will also see a Plugin section where you can sign up with Wordpress (below). This is a plugin which makes it easy for readers of your blog to subscribe to your email mailing lists, directly from your blog pages.
Click 'Download Now' to install the Plugin onto your computer
Twitter Dashboard
On the first page once you click proceed you will see the Twitter Dashboard. At the top of the page you can see the number of people that are following your account in the following green box
.
If you have more than one account, you also have the option on this page to change the account you are viewing by selecting the name of the account in the drop box to the right of the page (below).
There is also an option to send a tweet via this page (which is limited to 140 characters. Once you have filled in the content you want to share click the share button ().
Below this first section you will see the following headlines
- Shared Campaigns
- Campaign Links
Shared Campaigns
Shared campaigns allows you to look at the top 4 most recently shared campaigns.
You can also select 'View All' to see all the campaigns you have shared on Twitter. From the image above it can be seen that you can see the date the tweet was posted, views and re-tweets. Views are the total number of unique views, calculated by unique IP address.
The data can be sorted by 'Views' and 'Re-Tweets'. You can then sort this information by the highest value, which will bring up an arrow next to the column heading:
Campaign Links
Campaign links allow you to look at the number of links that are clicked within a campaign which you've shared via Twitter.
The data can be sorted by campaign and 'Clicks'. You can then sort this information by the highest value, which will bring up an arrow next to the column heading:
Viewing Your Campaign
When viewing the Twitter dashboard, you will see there are links to your campaign. For example: . This will bring you to a page with campaign specific information;
On this page you can see the following buttons;
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which are defined by how many unique IP addresses view your campaign via Twitter
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which is defined by how many Twitter users your campaign reaches (i.e. if a subscriber re-tweets your Tweet, the number of people who follow them will be included)
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which is defined by how many people click the links on your campaign specifically after viewing it on Twitter.
The graphs (above) allow you to see the views and reach over the course of 24 hours after the campaign is sent using Twitter.
At the bottom of the page, there is a table of links which have been included within that campaign. On the right hand side of the table you can compare the number of clicks between Twitter and the email sent (see image below).


